by Mediology Media | Oct 24, 2018 | Blog
Sponsored content is a great tool to use when you’re looking to engage with a particular audience to showcase your business or product. However, if your content doesn’t fit the tone or the audience of the digital publication you’re utilizing, you could quickly lose...
by Jonathan James | May 3, 2018 | Blog, Digital Media, SEM
Over the last two years of my life, I have devoted my time to my education at BCIT. The Marketing Communications diploma program is both challenging and rewarding. The pinnacle of the program comes in January when the students begin their search for internships....
by Bailey Burley | Mar 29, 2018 | Blog, TV
I will start this by saying I love when old shows come back. They just make me feel so nostalgic. Growing up I watched Boy Meets World (1993-2000) every Friday (TGIF) and I was so happy when they announced a spin-off; Girl Meets World (2014-2017). Being in my late...
by Jonathan James | Mar 23, 2018 | Blog, Social Media
When it comes to marketing with Facebook’s user data, morality issues are at the forefront of consumers’ minds. However, marketers can ask the question, is it wrong? These consumers willingly share their information and data helps marketers provide content at a...
by Zac Goodman | Feb 20, 2018 | Blog
In recent years, the “you’re more likely to X than click a display ad” sentiment has been so overused in advertising circles that it’s closing in on meme status. The narrative is often used to prop up an alternative online tactic, like native advertising, or take down...
by Zac Goodman | Feb 1, 2018 | Blog, Social Media, Thought Leadership
If you’re in the digital marketing space then chances are you’ve heard a lot of buzz about Facebook recently. Most of the discussion has been about recent updates and their impact on organic reach that’s left content producers scrambling, but what...
