US-based tech giants absorb nearly all digital ad spend with only 7% staying in Canada¹. This trend threatens local journalism and Canadian jobs. But you can make a difference.
Yes, show me the Canadian² programmatic solutions!
As the political landscape shifts, many of the brands we work with have asked how they can support Canadian publishers and invest more of their advertising budgets locally. While it’s easy to champion traditional media channels, digital advertising – which accounts for the vast majority of spending – is dominated by large, US tech companies that quickly absorb budgets!
That’s why we created and proudly launched
MapleREACH programmatic,
a media product built on two layers:
A DIGITAL BUYING STRATEGY
We exclusively target premium Canadian publishers through our existing partnerships with Canada’s largest media brands. Through programmatic, we buy inventory in real-time, at scale, and with significant savings.
AN AUDIENCE VERIFICATION TOOL
We work with our Canadian tech partner to ensure advertising dollars reach real Canadians and aren’t wasted on the fraud and bots that programmatic advertising has become known for.
Support Canadian brands & media services and get years of proven Canadian strategies for your media spend today!
¹ 2023 IAB Canada Internet Advertising Revenue Survey – September 2024
² While this initiative dedicates all working media dollars to Canadian publishers, the programmatic space is a complicated one and some of the tech partners paid along the way are based outside of our country.
FOR MORE INFORMATION:
To learn more about our MapleREACH Canadian programmatic media solution please contact:
Zac Goodman
Partner, Chief Strategy Officer
zgoodman@mediology.com
604-807-8891
ABOUT
Mediology is one of the largest independent media planning and buying networks in Canada, with offices in British Columbia, Alberta and Saskatchewan. Since 1997 we continually grow as a leader in media strategy and management with deep talent, sophisticated systems and the proven ability to target audiences, optimize campaign results, and maximize ROI.