The Curious Case for Quality Score
Quality Score is a metric that is still very much alive and well within the SEM world. When we are doing staff or client training, it is typically the first SEM metric brought up. At some point, most seasoned SEM specialists have been asked how search ads show up in...
Threads – What do I need to know from a brand marketing perspective?
Mediology explores brand involvement with new social media platform, Threads.
The Benefits of Bing Advertising
Have you been considering Bing lately? Or conversely, writing it off with the assumption that the audience is too small to bother, especially since it’s up against the giant that is Google? There are many reasons to look at the Bing search network if you are in the...
Bill Gates is right about crypto. He’d be right if he said it about digital media, too.
Last week, Bill Gates said that cryptocurrency, such as Bitcoin and Ethereum, as well as NFTs, are “100% based on greater fool theory”. He was one of many people piling on as the markets crashed under the weight of inflation, interest rates and other economic factors,...
Campaign Optimizations and the Case for Patience
One of the most common questions we receive is along the lines of “how often will you be monitoring and optimizing our campaigns?” Marketers want to ensure their efforts are getting the necessary attention and most of us have been burned at some point in our careers,...
Mediology and LBMG
We’re evolving to continue to offer our clients the best of the best! Last week, we announced a major strategic partnership between Mediology and Laura Balance Media Group (LBMG)! Our vision is to offer enhanced media planning and buying, public relations and...
Hallmark Christmas Movies Have Returned!
We’re still over a week away from Halloween but the Hallmark Christmas Movies are back! Even though it’s the same story with a few details changed, I love watching these movies every year. Surprisingly so does my 64 year old Father-In-Law. I’m not a huge Halloween...
Can Poker Theory Help Media Planning?
If you’ve ever played poker, you might have heard someone say that you’re playing your opponents’ cards, not your own. Getting a good read on the other players can help you predict their actions, gauge the relative strength of your own hand, and determine how likely...
Returning to Work During a Pandemic
The last blog post I wrote was on March 11, 2020. It was about returning to work after a year long maternity leave and I had been back for a week. I missed my work family during my mat leave, and I was really looking forward to returning. 2 days later we were told...
3 Time-Wasters in Digital Campaigns
If you are a brand marketer or work at an agency, time is a limited resource that’s always in demand. If you work on digital campaigns, that’s only amplified, as the abundance of data sources and metrics means you can easily dedicate 20 or 200 hours to the same...
qCPM and Why Not All Impressions Are Equal
If the goal of your digital campaign is an online action, such as a sale, registration or download, there are a lot of great performance indicators that can be used to measure effectiveness across channels, including conversion rates and cost per action. If you can...
5 Times a Media Planner Might Say No and Be Worth a Million Bucks
The NHL is run by an old boys' network where cronyism and lineage are more important than innovation and business results. How else do you explain the same old names being recycled again and again as new roles open up throughout the coaching and management ranks? The...