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The Shared Traits of Apple Peeling and AI

The Shared Traits of Apple Peeling and AI

This past week I have been rushing to complete my fall canning. We are lucky to have a beautiful farm market near us (Desert Hills in Ashcroft, BC) that offers bulk produce at a very low cost. I wasn’t planning on doing any canning, but my husband finished our cold...

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Are Keyword Match Types Matching?

Are Keyword Match Types Matching?

Let me tell you about a scary story that happened recently to a friend. She was alone, working remotely on her three monitors. Outside her window, the wind howled as it whipped through the trees, slowing down her internet service. She checked on her most recent SEM...

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An Open Letter to Google Ad’s Support Team

An Open Letter to Google Ad’s Support Team

Have you been experiencing delays when trying to contact Google support? You are not alone. Search advertisers working for brands and agencies of all shapes and sizes are uniformly complaining. Many of these advertisers, like us, are part of the Google Partners...

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The Curious Case for Quality Score

The Curious Case for Quality Score

Quality Score is a metric that is still very much alive and well within the SEM world. When we are doing staff or client training, it is typically the first SEM metric brought up. At some point, most seasoned SEM specialists have been asked how search ads show up in...

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The Benefits of Bing Advertising

The Benefits of Bing Advertising

Have you been considering Bing lately? Or conversely, writing it off with the assumption that the audience is too small to bother, especially since it’s up against the giant that is Google? There are many reasons to look at the Bing search network if you are in the...

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Campaign Optimizations and the Case for Patience

Campaign Optimizations and the Case for Patience

One of the most common questions we receive is along the lines of “how often will you be monitoring and optimizing our campaigns?” Marketers want to ensure their efforts are getting the necessary attention and most of us have been burned at some point in our careers,...

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Mediology and LBMG

Mediology and LBMG

We’re evolving to continue to offer our clients the best of the best! Last week, we announced a major strategic partnership between Mediology and Laura Balance Media Group (LBMG)! Our vision is to offer enhanced media planning and buying, public relations and...

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Hallmark Christmas Movies Have Returned!

Hallmark Christmas Movies Have Returned!

We’re still over a week away from Halloween but the Hallmark Christmas Movies are back!  Even though it’s the same story with a few details changed, I love watching these movies every year.  Surprisingly so does my 64 year old Father-In-Law.  I’m not a huge Halloween...

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Can Poker Theory Help Media Planning?

Can Poker Theory Help Media Planning?

If you’ve ever played poker, you might have heard someone say that you’re playing your opponents’ cards, not your own. Getting a good read on the other players can help you predict their actions, gauge the relative strength of your own hand, and determine how likely...

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