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Facebook is again under fire this week as unsealed documents from a 2018 lawsuit show they were aware that their audience estimating tools were inflating potential reach on their platform. In a nutshell: In early 2018 Facebook estimated that removing duplicate...

One of the biggest misconceptions about digital media is that it’s a low cost alternative to more traditional advertising options. While years of cheap CPMs on Google and Facebook have conditioned marketers to believe they can run effective campaigns on shoestring...

After nine months of working from home, afternoon coffee runs have become my family’s Polaris during many chaotic days of balancing work needs with those of young children. It’s provided us a daily pause to reset and a boost to make it through the afternoon, and we’ve...

A/B testing multiple creative and tactics is one of the best ways to not only optimize a digital campaign, but also bring back meaningful insights during and after the campaign. The measurable nature of digital makes it the perfect testing grounds to answer marketing...

In 2018, $0.42 of every advertising dollar in Canada went to Facebook or Google, which equates to 78.2% of all online ad spend. That means there was less than a quarter leftover for other big players like Amazon, Microsoft, Verizon and Twitter to fight over with...

Several years ago, I attended a workshop hosted by a local newspaper publisher. Things were changing, they admitted, but the industry was still strong and, most importantly, continuing to innovate. As evidence, they talked about everyone’s favourite blocky hero, the...

The digital marketing industry is largely built on mystique and malarkey - so much so that one of the most important tools a marketer can possess is an understanding of Carl Sagan's baloney detection kit. When it comes to digital attribution, one of the ugly truths we...

Would you want your brand associated with a social platform designed by the guy who created a website to rank the physical attractiveness of women? That’s the question many marketers have been grappling with recently and while both Facebook and Zuckerberg have matured...