What hot trends did IAB Canada’s 2019 Revenue Study Reveal?
The released survey is, as per usual, a hefty document filled with gems that delve into how internet advertising is tracking; you can find the entire 36-page document here. If you don’t have time to dig into the glorious nitty gritty nerdy details (make a bookmark for...
Boycott or Not? The Facebook Conundrum
Would you want your brand associated with a social platform designed by the guy who created a website to rank the physical attractiveness of women? That’s the question many marketers have been grappling with recently and while both Facebook and Zuckerberg have matured...
TV Upfronts Update
As we are in TV Upfront season, we thought we should share some of our observations about what fall TV might look like this year, in light of the current global situation, and the impact we have seen on the TV industry. Enjoy! [youtube v="V2GHCiTVxIo"]
Returning to Work after Maternity Leave
Wine or sushi after conception. Had an epidural. Still haven’t lost the baby weight. Incomplete baby book. Discontinued breastfeeding before 1 year. Work outside the home. Welcome to Mom Guilt. Of the 6 things listed above, I can check off 5 that I did. And I...
Parenting and the Media
Parenting doesn’t happen in a bubble. As parents, we can’t help but be affected by what’s happening in the wider world. Is it any wonder then that so many of us are feeling anxious, guilty, and overwhelmed? Last week I went to a thought-provoking presentation put on...
World Radio Day Chat with Mike Searson from Corus
In celebration of World Radio Day, we sat down with Mike Searson, Corus Vice President for Local Sales (TV, Radio and Digital), to discuss the state of the radio industry in Canada. Mike, how long have you been in the radio industry? I’ve been a proud part of the...
Canadian or US Commercials for Superbowl 54?
The matchup is now set for Superbowl 54; The San Francisco 49ers will face the Kansas City Chiefs @ Hard Rock Stadium in Miami on February 2nd in what is the single largest television audience annually in North America. For NFL football fans, it’s the pinnacle...
A letter from our President to kick off 2020
I pay closer attention to ads than the average person, it's in my blood now. In fact, my family members giggle at my constant observation and commentary about it. The ad that keeps catching my ear recently, is “success without integrity is nothing”. Integrity, of all...
Holiday Digital Rates: How They Differ From the Rest of the Year
In the world of advertising, it’s a no brainer that the holiday season is the biggest sales season of the year, and with that, the most competitive time of the year for advertising. So, it should be no surprise that along with more competition comes an increase in ad...
Fall TV Season Update with Corus Entertainment
As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with Paul Ackerman, Director of Local Sales in BC for Corus Entertainment,...
Fall TV Season Update with CBC
As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with Jason Perring, Head of Sales for CBC Western Canada, to get his...
One of Canada’s Most watched Sports Broadcasts: The Grey Cup
The 107th Grey Cup in Calgary is in the books. So who won? The big winners were the Winnipeg Blue Bombers, who ended the CFL’s longest championship drought by defeating the Hamilton Tiger Cats 33-12. Winnipeg waited 29 years to hoist the cup…and with the exception...