by Nichelle Schulz | Apr 25, 2024 | Advertising, Google, SEM
Let me tell you about a scary story that happened recently to a friend. She was alone, working remotely on her three monitors. Outside her window, the wind howled as it whipped through the trees, slowing down her internet service. She checked on her most recent SEM...
by Nichelle Schulz | Feb 13, 2024 | Advertising, Google
Have you been experiencing delays when trying to contact Google support? You are not alone. Search advertisers working for brands and agencies of all shapes and sizes are uniformly complaining. Many of these advertisers, like us, are part of the Google Partners...
by Nichelle Schulz | Dec 18, 2023 | Advertising, Google
As Google’s AI-driven Performance Max campaign increases in newsworthiness, more clients are asking if the placement is worth it. There are a lot of benefits that go into Performance Max campaigns: • It is a combination of all Google’s offerings: Display, Search,...
by Nichelle Schulz | Sep 26, 2023 | Advertising, SEM
Quality Score is a metric that is still very much alive and well within the SEM world. When we are doing staff or client training, it is typically the first SEM metric brought up. At some point, most seasoned SEM specialists have been asked how search ads show up in...
by Nichelle Schulz | Aug 17, 2022 | Digital Media, SEM
Have you been considering Bing lately? Or conversely, writing it off with the assumption that the audience is too small to bother, especially since it’s up against the giant that is Google? There are many reasons to look at the Bing search network if you are in the...
