The Curious Case for Quality Score

The Curious Case for Quality Score

Quality Score is a metric that is still very much alive and well within the SEM world. When we are doing staff or client training, it is typically the first SEM metric brought up. At some point, most seasoned SEM specialists have been asked how search ads show up in...
The Benefits of Bing Advertising

The Benefits of Bing Advertising

Have you been considering Bing lately? Or conversely, writing it off with the assumption that the audience is too small to bother, especially since it’s up against the giant that is Google? There are many reasons to look at the Bing search network if you are in the...
My Life as a DSA Intern

My Life as a DSA Intern

Over the last two years of my life, I have devoted my time to my education at BCIT.  The Marketing Communications diploma program is both challenging and rewarding. The pinnacle of the program comes in January when the students begin their search for internships....
DSA Roadtrip! SMX Advanced Seattle

DSA Roadtrip! SMX Advanced Seattle

DSA Media will be on the road in June, hitting up the Search Engine Marketing Expo! The Expo is targeted to experienced search marketers. I’ve been with DSA for four years, specializing in SEM, so I’m super pumped about this conference. I’ve had it...