by Gillian Lemishka | May 12, 2026 | Advertising, Blog, Digital Media, Thought Leadership
There’s a specific kind of pain that comes from realizing halfway through a workout that you’ve made a terrible plan. Too heavy. Too fast. Not enough rest. You feel great… right up until you don’t. Advertising has the same problem. There’s a new kind of race taking...
by Gillian Lemishka | Apr 15, 2026 | Advertising, Blog, Digital Media, Thought Leadership, Uncategorized
We talked about the Ad Frequency Onion before. We know how small exposures, repeated consistently, will shape outcomes. When the grumpy, green ogre compared themselves to an onion, their donkey sidekick was quick to point out that parfaits also have layers, but have...
by Gillian Lemishka | Feb 17, 2026 | Digital Media, Thought Leadership
Digital marketing is full of misconceptions and many are rooted in the idea that digital is a direct response medium and that the path to action is simple and linear. In reality, both statements are flawed, and that’s largely because the traditional marketing funnel...
by Gillian Lemishka | Jan 19, 2026 | AI, Digital Media, Thought Leadership
Let’s get this out of the way early: if you feel like everyone suddenly knows more about “AI” than you do, you’re not behind. You’re just being marketed to. Which, ironically, means that marketing still works. Right now, “AI” has become one of those catch-all terms...
by Gillian Lemishka | Nov 7, 2025 | Advertising, Digital Media, Thought Leadership
How do you succeed when playing Spot It, or Go Fish, or Solitaire? Or any other kind of memory game? It’s all about what you can remember, and when. Outside of game night, it’s also the key ingredient on the audience side of a marketing message....
by Nichelle Schulz | Aug 17, 2022 | Digital Media, SEM
Have you been considering Bing lately? Or conversely, writing it off with the assumption that the audience is too small to bother, especially since it’s up against the giant that is Google? There are many reasons to look at the Bing search network if you are in the...
