by Gillian Lemishka | Jun 16, 2026 | Advertising, Blog, Digital Media, Thought Leadership
Every journey down the yellow brick road ends the same way. You reach the Emerald City, you meet the Wizard, and he grants you your heart’s desire. There is comfort in the certainty that a wise and powerful being will have all the answers. Every advertising...
by Gillian Lemishka | May 12, 2026 | Advertising, Blog, Digital Media, Thought Leadership
There’s a specific kind of pain that comes from realizing halfway through a workout that you’ve made a terrible plan. Too heavy. Too fast. Not enough rest. You feel great… right up until you don’t. Advertising has the same problem. There’s a new kind of race taking...
by Gillian Lemishka | Apr 15, 2026 | Advertising, Blog, Digital Media, Thought Leadership, Uncategorized
We talked about the Ad Frequency Onion before. We know how small exposures, repeated consistently, will shape outcomes. When the grumpy, green ogre compared themselves to an onion, their donkey sidekick was quick to point out that parfaits also have layers, but have...
by Shannon Schafer | Aug 21, 2023 | Blog, Social Media, Thought Leadership
What is Threads? A social media platform created by Meta, combining the photo/video sharing opportunities of Instagram, combined with the real time conversation aspect of X (formerly Twitter). It launched over the summer, and surged quickly to over 100 million users...
by Bailey Burley | Aug 4, 2021 | Announcements, Blog
The last blog post I wrote was on March 11, 2020. It was about returning to work after a year long maternity leave and I had been back for a week. I missed my work family during my mat leave, and I was really looking forward to returning. 2 days later we were told...
by Zac Goodman | Jul 30, 2021 | Blog
If you are a brand marketer or work at an agency, time is a limited resource that’s always in demand. If you work on digital campaigns, that’s only amplified, as the abundance of data sources and metrics means you can easily dedicate 20 or 200 hours to the same...
