by Zac Goodman | Jul 30, 2021 | Blog
If you are a brand marketer or work at an agency, time is a limited resource that’s always in demand. If you work on digital campaigns, that’s only amplified, as the abundance of data sources and metrics means you can easily dedicate 20 or 200 hours to the same...
by Zac Goodman | Apr 20, 2021 | Blog
If the goal of your digital campaign is an online action, such as a sale, registration or download, there are a lot of great performance indicators that can be used to measure effectiveness across channels, including conversion rates and cost per action. If you can...
by Zac Goodman | Mar 24, 2021 | Blog
The NHL is run by an old boys’ network where cronyism and lineage are more important than innovation and business results. How else do you explain the same old names being recycled again and again as new roles open up throughout the coaching and management...
by Zac Goodman | Mar 10, 2021 | Blog
It’s been over a year since Google announced plans to stop supporting third-party cookies in Chrome and last week they further clarified they wouldn’t simply replace them with another system of individual tracking. Instead, they’re working on a cohort system that...
by Zac Goodman | Feb 19, 2021 | Blog
Facebook is again under fire this week as unsealed documents from a 2018 lawsuit show they were aware that their audience estimating tools were inflating potential reach on their platform. In a nutshell: In early 2018 Facebook estimated that removing duplicate...
by Zac Goodman | Feb 4, 2021 | Blog
One of the biggest misconceptions about digital media is that it’s a low cost alternative to more traditional advertising options. While years of cheap CPMs on Google and Facebook have conditioned marketers to believe they can run effective campaigns on shoestring...
