by Gillian Lemishka | Apr 15, 2026 | Advertising, Blog, Digital Media, Thought Leadership, Uncategorized
We talked about the Ad Frequency Onion before. We know how small exposures, repeated consistently, will shape outcomes. When the grumpy, green ogre compared themselves to an onion, their donkey sidekick was quick to point out that parfaits also have layers, but have...
by Gillian Lemishka | Mar 17, 2026 | Uncategorized
A famous green, grumpy ogre once compared themselves to an onion. Because they were made up of layers, and therefore complex. When people ask, “we ran the ads, why didn’t it work?”, you need to remember the layers. You don’t go to the gym once and expect abs. You...
by Gillian Lemishka | Feb 17, 2026 | Digital Media, Thought Leadership
Digital marketing is full of misconceptions and many are rooted in the idea that digital is a direct response medium and that the path to action is simple and linear. In reality, both statements are flawed, and that’s largely because the traditional marketing funnel...
by Gillian Lemishka | Jan 19, 2026 | AI, Digital Media, Thought Leadership
Let’s get this out of the way early: if you feel like everyone suddenly knows more about “AI” than you do, you’re not behind. You’re just being marketed to. Which, ironically, means that marketing still works. Right now, “AI” has become one of those catch-all terms...
by Gillian Lemishka | Dec 3, 2025 | Uncategorized
The ‘Marketing Funnel’. If you look closely, it’s less a funnel these days, and more of a pretzel. And I do love pretzels. The ‘funnel’ has been twisted, looped, reshaped by human behaviour, and stretched across too many channels. It was never meant to be...
