by Gillian Lemishka | Apr 15, 2026 | Advertising, Blog, Digital Media, Thought Leadership, Uncategorized
We talked about the Ad Frequency Onion before. We know how small exposures, repeated consistently, will shape outcomes. When the grumpy, green ogre compared themselves to an onion, their donkey sidekick was quick to point out that parfaits also have layers, but have...
by Gillian Lemishka | Nov 7, 2025 | Advertising, Digital Media, Thought Leadership
How do you succeed when playing Spot It, or Go Fish, or Solitaire? Or any other kind of memory game? It’s all about what you can remember, and when. Outside of game night, it’s also the key ingredient on the audience side of a marketing message....
by Gillian Lemishka | Sep 15, 2025 | Advertising, AI, Google, SEM
When you see a dirt path next to a paved one – you’re looking at the path of least resistance. You’ve heard of it. It says that animals, people, and even well-designed machines, will naturally choose the path of least resistance or ‘effort’. When it comes to search,...
by Nichelle Schulz | Oct 10, 2024 | Advertising, AI, Google, SEM
This past week I have been rushing to complete my fall canning. We are lucky to have a beautiful farm market near us (Desert Hills in Ashcroft, BC) that offers bulk produce at a very low cost. I wasn’t planning on doing any canning, but my husband finished our cold...
by Nichelle Schulz | Apr 25, 2024 | Advertising, Google, SEM
Let me tell you about a scary story that happened recently to a friend. She was alone, working remotely on her three monitors. Outside her window, the wind howled as it whipped through the trees, slowing down her internet service. She checked on her most recent SEM...
by Nichelle Schulz | Feb 13, 2024 | Advertising, Google
Have you been experiencing delays when trying to contact Google support? You are not alone. Search advertisers working for brands and agencies of all shapes and sizes are uniformly complaining. Many of these advertisers, like us, are part of the Google Partners...
