by Gillian Lemishka | Jan 19, 2026 | AI, Digital Media, Thought Leadership
Let’s get this out of the way early: if you feel like everyone suddenly knows more about “AI” than you do, you’re not behind. You’re just being marketed to. Which, ironically, means that marketing still works. Right now, “AI” has become one of those catch-all terms...
by Gillian Lemishka | Sep 15, 2025 | Advertising, AI, Google, SEM
When you see a dirt path next to a paved one – you’re looking at the path of least resistance. You’ve heard of it. It says that animals, people, and even well-designed machines, will naturally choose the path of least resistance or ‘effort’. When it comes to search,...
