by Nichelle Schulz | Dec 18, 2023 | Advertising, Google
As Google’s AI-driven Performance Max campaign increases in newsworthiness, more clients are asking if the placement is worth it. There are a lot of benefits that go into Performance Max campaigns: • It is a combination of all Google’s offerings: Display, Search,...
by Nichelle Schulz | Sep 26, 2023 | Advertising, SEM
Quality Score is a metric that is still very much alive and well within the SEM world. When we are doing staff or client training, it is typically the first SEM metric brought up. At some point, most seasoned SEM specialists have been asked how search ads show up in...
