by Mediology Media | Aug 20, 2017 | Blog, Traditional Media
To celebrate the day, Jennelle from our DSA Regina office put together some interesting facts pertaining to the timeless wonder that is radio! The radio was invented in 1895, but the first advertisement didn’t appear on air until the 1920’s and is one of the...
by Mediology Media | May 9, 2017 | Blog
A New President at DSA Media David Stanger, the founder of DSA Media, is pleased to announce the appointment of Samantha (Sam) Richardson to the position of President, effective immediately. Richardson, a seasoned professional with more than 20 years’ experience...
by Nichelle Schulz | Apr 24, 2017 | Blog, Digital Media, Social Media
First off, this is probably one of the biggest marketing ploys of all time. And it worked amazingly well. The Unicorn Frappe was only around for a few days before it disappeared, but those artificial neon blue and pink colours will be forever in our brains (maybe...
by Mediology Media | Feb 28, 2017 | Blog, Philanthropy
“Thank you!” the card reads, with a picture of a smiling baby boy on the front. This card was sent to us on behalf of the Rattray family and friends of Iron Will, celebrating their success of the 3rd annual Iron Will Family Day in Regina. Their son, William George...
by Zac Goodman | Sep 4, 2016 | Blog, Thought Leadership
At DSA, we’ve long subscribed to the theory that when it comes to banner ads, measuring click activity just isn’t that important. Not only do most people not click banner ads, but we know with the rise of mobile, about 60% of clicks on these devices are simply...
by Zac Goodman | May 19, 2016 | Announcements, Blog
Earlier today, the Canadian Premium Audience Exchange (CPAX) published their list of top buyers, and DSA ranked #6 in Canada. When we introduced our internal trading desk to offer more efficiency and transparency to our clients, CPAX was one of the first partners we...
