by Anthony Haid | Apr 25, 2016 | Blog
Hopefully, the title of this article will help you understand the reason why Facebook is making the change that it is. Last week, Facebook announced that it will be changing its News Feed algorithm once again. In its quest to make users News Feeds as engaging and...
by Anthony Haid | Feb 16, 2016 | Blog
Last week, Instagram announced that they will now be offering a 60-second video ad unit. Much of the conversation has been around the seemingly counter-intuitive experience Instagram is trying to place on their short attention span user. For those that don’t use...
by Sam Richardson | Jan 29, 2016 | Blog
Since the very first online ad had the very first click, digital media has been touted as the measureable solution to advertising. It was exciting to believe that you could track your ad spend from impression to click to conversion; a lot of early online adopters...
by Nichelle Schulz | Jan 19, 2016 | Blog
As most advertisers will say, search engine marketing is primarily for conversion based campaigns, or reaching users as they are near the bottom of the purchase funnel. This is mostly true, as users are looking for products or services when they either want to...
by Zac Goodman | Oct 19, 2015 | Blog
Programmatic advertising is wonderful. It has streamlined the media buying process, improved targeting capabilities and brought with it some great cost efficiencies for advertisers. But along with that comes some interesting decisions for agencies that do digital...
by Zac Goodman | Apr 30, 2015 | Blog
Here’s a great post from our friends at Mediative discussing why measuring display ads by click metrics doesn’t make much sense. On the other hand, display ads typically appear on webpages where the user is engaged in activities that may or may not be related to the...
