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Search Top Impression Share Exposed!

Search Top Impression Share Exposed!

by Nichelle Schulz | Nov 22, 2019 | Blog, Digital Media, SEM, Thought Leadership

When Google retired the average page position metric in their search ads, we had a few initial concerns. Would the new metric, search top impression share (IS), poised to replace it tell the same story? And how would we create an internal benchmark for these metrics,...

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