by Jennifer Chevais | Oct 20, 2020 | Blog, Digital Media, Social Media, Thought Leadership
The released survey is, as per usual, a hefty document filled with gems that delve into how internet advertising is tracking; you can find the entire 36-page document here. If you don’t have time to dig into the glorious nitty gritty nerdy details (make a bookmark for...
by Nichelle Schulz | Nov 22, 2019 | Blog, Digital Media, SEM, Thought Leadership
When Google retired the average page position metric in their search ads, we had a few initial concerns. Would the new metric, search top impression share (IS), poised to replace it tell the same story? And how would we create an internal benchmark for these metrics,...
by Nichelle Schulz | Sep 25, 2019 | Announcements, Digital Media, SEM
I don’t know about the rest of you, but I’ve been having trouble keeping up with the fairly significant Google Ads changes that have been rolling out recently. It is common to see a couple changes happening every quarter or so, but the latest ones seem to...
by Mediology Media | Feb 21, 2019 | Digital Media, Social Media, TV
The biggest headline coming out of Super Bowl LIII on the 4th of February extravaganza was “how boring this game was”. The low scoring game was a struggle for casual fans too as the casual fan tends to feed off the emotions to the loyal viewers. The commercials were...
by Jonathan James | May 3, 2018 | Blog, Digital Media, SEM
Over the last two years of my life, I have devoted my time to my education at BCIT. The Marketing Communications diploma program is both challenging and rewarding. The pinnacle of the program comes in January when the students begin their search for internships....
by Nichelle Schulz | Jan 11, 2018 | Blog, Digital Media, Traditional Media, TV
Everyone in our industry who is interested in television as a medium, and how people consume it, has anticipated this launch for some time now. It was well publicized in the press throughout the first half of last year that YouTube TV was coming to the US. So it...
