by Gillian Lemishka | Sep 15, 2025 | Advertising, AI, Google, SEM
When you see a dirt path next to a paved one – you’re looking at the path of least resistance. You’ve heard of it. It says that animals, people, and even well-designed machines, will naturally choose the path of least resistance or ‘effort’. When it comes to search,...
by Nichelle Schulz | Oct 10, 2024 | Advertising, AI, Google, SEM
This past week I have been rushing to complete my fall canning. We are lucky to have a beautiful farm market near us (Desert Hills in Ashcroft, BC) that offers bulk produce at a very low cost. I wasn’t planning on doing any canning, but my husband finished our cold...
