by Gillian Lemishka | Jan 19, 2026 | AI, Digital Media, Thought Leadership
Let’s get this out of the way early: if you feel like everyone suddenly knows more about “AI” than you do, you’re not behind. You’re just being marketed to. Which, ironically, means that marketing still works. Right now, “AI” has become one of those catch-all terms...
by Gillian Lemishka | Sep 15, 2025 | Advertising, AI, Google, SEM
When you see a dirt path next to a paved one – you’re looking at the path of least resistance. You’ve heard of it. It says that animals, people, and even well-designed machines, will naturally choose the path of least resistance or ‘effort’. When it comes to search,...
by Nichelle Schulz | Oct 10, 2024 | Advertising, AI, Google, SEM
This past week I have been rushing to complete my fall canning. We are lucky to have a beautiful farm market near us (Desert Hills in Ashcroft, BC) that offers bulk produce at a very low cost. I wasn’t planning on doing any canning, but my husband finished our cold...
