What to Consider When Purchasing Sponsored Content
Sponsored content is a great tool to use when you’re looking to engage with a particular audience to showcase your business or product. However, if your content doesn’t fit the tone or the audience of the digital publication you’re utilizing, you could quickly lose...
What’s New for September TV
Now that the September long weekend is behind us I am starting to look forward to cooler weather and curling up on my couch each night to watch some TV with my husband. Or lay in bed and watch my ‘girly’ shows by myself on Mondays and Thursdays while he watches...
My Life as a DSA Intern
Over the last two years of my life, I have devoted my time to my education at BCIT. The Marketing Communications diploma program is both challenging and rewarding. The pinnacle of the program comes in January when the students begin their search for internships....
Are the 90’s slowly coming back?
I will start this by saying I love when old shows come back. They just make me feel so nostalgic. Growing up I watched Boy Meets World (1993-2000) every Friday (TGIF) and I was so happy when they announced a spin-off; Girl Meets World (2014-2017). Being in my late...
The Morality Issues Surrounding Facebook’s User Data
When it comes to marketing with Facebook's user data, morality issues are at the forefront of consumers’ minds. However, marketers can ask the question, is it wrong? These consumers willingly share their information and data helps marketers provide content at a one to...
You’re More Likely to Be Bitten by a Shark Than Click This Post
In recent years, the “you’re more likely to X than click a display ad” sentiment has been so overused in advertising circles that it’s closing in on meme status. The narrative is often used to prop up an alternative online tactic, like native advertising, or take down...
Facebook Changes and Their Impact on Paid Media
If you're in the digital marketing space then chances are you've heard a lot of buzz about Facebook recently. Most of the discussion has been about recent updates and their impact on organic reach that's left content producers scrambling, but what about advertising?...
The Future of In-Store Retail?
Last weekend my boyfriend and I were at the Walmart Supercentre in Tsawwassen, and we noticed that when you first walked in, they had a wall of about 50-100 of handheld scanner devices. Upon further inspection, we learned that they were apart of a program called Scan...
Lessons Learned from the Golden Globes
Last Sunday, over 8.4 million Canadians tuned into the 75th annual Golden Globe Awards, a celebration of cinematic and television excellence. Here at DSA Media, some of us watched the awards for the fashion, or perhaps to see if our predictions were correct; but many...
YouTube TV in Canada?
Everyone in our industry who is interested in television as a medium, and how people consume it, has anticipated this launch for some time now. It was well publicized in the press throughout the first half of last year that YouTube TV was coming to the US. So it...
Esports and its Meteoric Rise
The crowd of 17,000 leaps to its feet, as commentators strain their voices describing the last flurry of action. Thundering cheers and celebration erupt from the crowd, as the team embraces in their sound-proof booth. Confetti rains down from above as fireworks...
CBC Holiday Programming
The season of holiday couch sitting is upon us, and there is nothing better than curling up on the couch with a cup of cocoa, taking in your favorite holiday television specials. CBC has an extensive list of holiday programming this season so mark your calendar,...