“I don’t watch TV”
"I don't watch TV". I've heard this from a majority of my friends and co-workers who fall within the Millennial generation. Yet a lot of these same people gush about Stranger Things, binge watching an entire season in a weekend. So what is the classification of TV...
Goodbye Moose Jaw Times Herald
In December we will bid farewell to The Moose Jaw Times Herald, which published from 1889 to 2017. Star News Publishing Inc, who owns the newspaper, announced that both the printed copy as well as the online presence will cease to publish. With more than a...
DSA Digital – Facebook Blueprint Certified
We are very pleased to announce that Anthony Haid, our Digital Strategist, has completed both the Facebook Blueprint buying and planning certifications. Since joining the DSA Network in January 2015, Anthony has excelled at all levels of planning and buying, but has...
Happy National Radio Day!
To celebrate the day, Jennelle from our DSA Regina office put together some interesting facts pertaining to the timeless wonder that is radio! The radio was invented in 1895, but the first advertisement didn’t appear on air until the 1920's and is one of the oldest...
DSA Media Network Appoints Sam Richardson as President
A New President at DSA Media David Stanger, the founder of DSA Media, is pleased to announce the appointment of Samantha (Sam) Richardson to the position of President, effective immediately. Richardson, a seasoned professional with more than 20 years' experience in...
The Search for the Unicorn Frappe
First off, this is probably one of the biggest marketing ploys of all time. And it worked amazingly well. The Unicorn Frappe was only around for a few days before it disappeared, but those artificial neon blue and pink colours will be forever in our brains (maybe...
Is Paid Content Right for you?
Sometimes referred to as native, paid content or advertorial it seems like a number of our valued media partners have some form of content play outside of their normal ad units. These opportunities come to us under a number of names, and seem to be quite popular...
DSA Supports Iron Will Fundraiser
“Thank you!” the card reads, with a picture of a smiling baby boy on the front. This card was sent to us on behalf of the Rattray family and friends of Iron Will, celebrating their success of the 3rd annual Iron Will Family Day in Regina. Their son, William George...
Facebook To Split Revenue With Video Creators
Facebook announced today that they are introducing a new feature into their ad platform for video creators. Ad breaks will allow creators to earn a 55% cut of revenue generated from ads that are displayed within their video content, with Facebook keeping the other 45%...
Superbowl Tuning 2017
This year’s Superbowl tuning was interesting from a media standpoint for a number of reasons. While it’s always among the highest viewed programs of the year, Superbowl 51 represented the first non-simulcast broadcast, meaning Canadians were watching US commercials...
Outdoor Proof of Performance
We’re excited to see the unveiling of a new proof of performance tool from one of the out of home partners that we work with, outlined in this article. As media buyers, we run a number of outdoor campaigns for our clients with a number of different media partners...
Television Advertising Outside of the Box
One of the things that our clients often share that they are excited about, is our ability to work with media partners in unique ways. When our partners at Global TV shared a sneak peak of a really unique television advertising unit within their news programming...