Tips for Influencer Marketing
Influencer marketing isn’t a new concept, but it has seen a resurgence in recent years with marketers looking for fresh ways to get attention in a cluttered and competitive digital landscape. Increasingly, brands big and small are asking if they should be investing...
Continuous Radio Measurement is Coming
Diary measurement, for those that don’t plan or buy radio, is used in 97 medium sized Canadian markets to measure how much radio or tv an individual takes in throughout a given day. In larger markets, a digitized PPM (or pocket people meter) is used to passively...
Radio Program/Time Block Sponsorship Considerations by Carey Lewis
Definition: If a company or organization sponsors a time-block or programme they pay to have their Brand ID positioned at the beginning or end of the feature (sometimes both) and a 30 second spot. When are sponsorships appropriate? Most media practitioners will...
Media Notes From The Super Bowl by Carey Lewis
The biggest headline coming out of Super Bowl LIII on the 4th of February extravaganza was “how boring this game was”. The low scoring game was a struggle for casual fans too as the casual fan tends to feed off the emotions to the loyal viewers. The commercials were...
What to Consider When Purchasing Sponsored Content
Sponsored content is a great tool to use when you’re looking to engage with a particular audience to showcase your business or product. However, if your content doesn’t fit the tone or the audience of the digital publication you’re utilizing, you could quickly lose...
What’s New for September TV
Now that the September long weekend is behind us I am starting to look forward to cooler weather and curling up on my couch each night to watch some TV with my husband. Or lay in bed and watch my ‘girly’ shows by myself on Mondays and Thursdays while he watches...
My Life as a DSA Intern
Over the last two years of my life, I have devoted my time to my education at BCIT. The Marketing Communications diploma program is both challenging and rewarding. The pinnacle of the program comes in January when the students begin their search for internships....
Are the 90’s slowly coming back?
I will start this by saying I love when old shows come back. They just make me feel so nostalgic. Growing up I watched Boy Meets World (1993-2000) every Friday (TGIF) and I was so happy when they announced a spin-off; Girl Meets World (2014-2017). Being in my late...
The Morality Issues Surrounding Facebook’s User Data
When it comes to marketing with Facebook's user data, morality issues are at the forefront of consumers’ minds. However, marketers can ask the question, is it wrong? These consumers willingly share their information and data helps marketers provide content at a one to...
You’re More Likely to Be Bitten by a Shark Than Click This Post
In recent years, the “you’re more likely to X than click a display ad” sentiment has been so overused in advertising circles that it’s closing in on meme status. The narrative is often used to prop up an alternative online tactic, like native advertising, or take down...
Facebook Changes and Their Impact on Paid Media
If you're in the digital marketing space then chances are you've heard a lot of buzz about Facebook recently. Most of the discussion has been about recent updates and their impact on organic reach that's left content producers scrambling, but what about advertising?...
The Future of In-Store Retail?
Last weekend my boyfriend and I were at the Walmart Supercentre in Tsawwassen, and we noticed that when you first walked in, they had a wall of about 50-100 of handheld scanner devices. Upon further inspection, we learned that they were apart of a program called Scan...