DSA Media 2.0
Psst, have you heard the news? There’s a new ownership team at DSA made up of five partners led by our president, Samantha Richardson. We’re all very excited about this next chapter and incredibly thankful to continue the legacy that David and Mary built. So what does...
Knowing the Risks with Influencers
As we’ve talked about previously, influencer marketing is all the rage right now, but it brings with it significant risk anytime you’re putting your brand in the hands of a single person. Take Saskatoon Twitch star Alinity, for example, and the unfortunate incident...
Audiences Surge with Raptors in the Playoffs
The Raptors have entered the finals for the first time since the league was formed in 1995 and tv audiences are surging as a result. As they are the only NBA team in all of Canada, they are the most watched team represented by the Canadians. “We the North” has become...
Tips for Influencer Marketing
Influencer marketing isn’t a new concept, but it has seen a resurgence in recent years with marketers looking for fresh ways to get attention in a cluttered and competitive digital landscape. Increasingly, brands big and small are asking if they should be investing...
Continuous Radio Measurement is Coming
Diary measurement, for those that don’t plan or buy radio, is used in 97 medium sized Canadian markets to measure how much radio or tv an individual takes in throughout a given day. In larger markets, a digitized PPM (or pocket people meter) is used to passively...
Radio Program/Time Block Sponsorship Considerations by Carey Lewis
Definition: If a company or organization sponsors a time-block or programme they pay to have their Brand ID positioned at the beginning or end of the feature (sometimes both) and a 30 second spot. When are sponsorships appropriate? Most media practitioners will...
Media Notes From The Super Bowl by Carey Lewis
The biggest headline coming out of Super Bowl LIII on the 4th of February extravaganza was “how boring this game was”. The low scoring game was a struggle for casual fans too as the casual fan tends to feed off the emotions to the loyal viewers. The commercials were...
What to Consider When Purchasing Sponsored Content
Sponsored content is a great tool to use when you’re looking to engage with a particular audience to showcase your business or product. However, if your content doesn’t fit the tone or the audience of the digital publication you’re utilizing, you could quickly lose...
What’s New for September TV
Now that the September long weekend is behind us I am starting to look forward to cooler weather and curling up on my couch each night to watch some TV with my husband. Or lay in bed and watch my ‘girly’ shows by myself on Mondays and Thursdays while he watches...
My Life as a DSA Intern
Over the last two years of my life, I have devoted my time to my education at BCIT. The Marketing Communications diploma program is both challenging and rewarding. The pinnacle of the program comes in January when the students begin their search for internships....
Are the 90’s slowly coming back?
I will start this by saying I love when old shows come back. They just make me feel so nostalgic. Growing up I watched Boy Meets World (1993-2000) every Friday (TGIF) and I was so happy when they announced a spin-off; Girl Meets World (2014-2017). Being in my late...
The Morality Issues Surrounding Facebook’s User Data
When it comes to marketing with Facebook's user data, morality issues are at the forefront of consumers’ minds. However, marketers can ask the question, is it wrong? These consumers willingly share their information and data helps marketers provide content at a one to...