by Gillian Lemishka | Feb 17, 2026 | Digital Media, Thought Leadership
Digital marketing is full of misconceptions and many are rooted in the idea that digital is a direct response medium and that the path to action is simple and linear. In reality, both statements are flawed, and that’s largely because the traditional marketing funnel...
by Gillian Lemishka | Jan 19, 2026 | AI, Digital Media, Thought Leadership
Let’s get this out of the way early: if you feel like everyone suddenly knows more about “AI” than you do, you’re not behind. You’re just being marketed to. Which, ironically, means that marketing still works. Right now, “AI” has become one of those catch-all terms...
by Gillian Lemishka | Nov 7, 2025 | Advertising, Digital Media, Thought Leadership
How do you succeed when playing Spot It, or Go Fish, or Solitaire? Or any other kind of memory game? It’s all about what you can remember, and when. Outside of game night, it’s also the key ingredient on the audience side of a marketing message....
by Shannon Schafer | Aug 21, 2023 | Blog, Social Media, Thought Leadership
What is Threads? A social media platform created by Meta, combining the photo/video sharing opportunities of Instagram, combined with the real time conversation aspect of X (formerly Twitter). It launched over the summer, and surged quickly to over 100 million users...
by Zac Goodman | Jun 23, 2022 | Thought Leadership
Last week, Bill Gates said that cryptocurrency, such as Bitcoin and Ethereum, as well as NFTs, are “100% based on greater fool theory”. He was one of many people piling on as the markets crashed under the weight of inflation, interest rates and other economic factors,...
by Anthony Haid | Nov 18, 2020 | Blog, Digital Media, Social Media, Thought Leadership
We decided to look back on several of our Facebook campaigns focusing specifically on the western Canadian market and share some of the learnings and insights that we work within on a day-to-day basis. The following is a look back over 5 years, where we have analyzed...
