Boycott or Not? The Facebook Conundrum

Boycott or Not? The Facebook Conundrum

Would you want your brand associated with a social platform designed by the guy who created a website to rank the physical attractiveness of women? That’s the question many marketers have been grappling with recently and while both Facebook and Zuckerberg have matured...
TV Upfronts Update

TV Upfronts Update

As we are in TV Upfront season, we thought we should share some of our observations about what fall TV might look like this year, in light of the current global situation, and the impact we have seen on the TV industry. Enjoy! [youtube...
Returning to Work after Maternity Leave

Returning to Work after Maternity Leave

Wine or sushi after conception.  Had an epidural.  Still haven’t lost the baby weight.  Incomplete baby book.  Discontinued breastfeeding before 1 year.  Work outside the home. Welcome to Mom Guilt.  Of the 6 things listed above, I can check off 5 that I did.  And I...
Parenting and the Media

Parenting and the Media

Parenting doesn’t happen in a bubble.  As parents, we can’t help but be affected by what’s happening in the wider world.  Is it any wonder then that so many of us are feeling anxious, guilty, and overwhelmed? Last week I went to a thought-provoking presentation put on...
Canadian or US Commercials for Superbowl 54?

Canadian or US Commercials for Superbowl 54?

The matchup is now set for Superbowl 54; The San Francisco 49ers will face the Kansas City Chiefs @ Hard Rock Stadium in Miami on February 2nd in what is the single largest television audience annually in North America. For NFL football fans, it’s the pinnacle...