Lessons Learned from the Golden Globes
Last Sunday, over 8.4 million Canadians tuned into the 75th annual Golden Globe Awards, a celebration of cinematic and television excellence. Here at DSA Media, some of us watched the awards for the fashion, or perhaps to see if our predictions were correct; but many...
YouTube TV in Canada?
Everyone in our industry who is interested in television as a medium, and how people consume it, has anticipated this launch for some time now. It was well publicized in the press throughout the first half of last year that YouTube TV was coming to the US. So it...
Esports and its Meteoric Rise
The crowd of 17,000 leaps to its feet, as commentators strain their voices describing the last flurry of action. Thundering cheers and celebration erupt from the crowd, as the team embraces in their sound-proof booth. Confetti rains down from above as fireworks...
CBC Holiday Programming
The season of holiday couch sitting is upon us, and there is nothing better than curling up on the couch with a cup of cocoa, taking in your favorite holiday television specials. CBC has an extensive list of holiday programming this season so mark your calendar,...
“I don’t watch TV”
"I don't watch TV". I've heard this from a majority of my friends and co-workers who fall within the Millennial generation. Yet a lot of these same people gush about Stranger Things, binge watching an entire season in a weekend. So what is the classification of TV...
Goodbye Moose Jaw Times Herald
In December we will bid farewell to The Moose Jaw Times Herald, which published from 1889 to 2017. Star News Publishing Inc, who owns the newspaper, announced that both the printed copy as well as the online presence will cease to publish. With more than a...
DSA Digital – Facebook Blueprint Certified
We are very pleased to announce that Anthony Haid, our Digital Strategist, has completed both the Facebook Blueprint buying and planning certifications. Since joining the DSA Network in January 2015, Anthony has excelled at all levels of planning and buying, but has...
Happy National Radio Day!
To celebrate the day, Jennelle from our DSA Regina office put together some interesting facts pertaining to the timeless wonder that is radio! The radio was invented in 1895, but the first advertisement didn’t appear on air until the 1920's and is one of the oldest...
DSA Media Network Appoints Sam Richardson as President
A New President at DSA Media David Stanger, the founder of DSA Media, is pleased to announce the appointment of Samantha (Sam) Richardson to the position of President, effective immediately. Richardson, a seasoned professional with more than 20 years' experience in...
The Search for the Unicorn Frappe
First off, this is probably one of the biggest marketing ploys of all time. And it worked amazingly well. The Unicorn Frappe was only around for a few days before it disappeared, but those artificial neon blue and pink colours will be forever in our brains (maybe...
Is Paid Content Right for you?
Sometimes referred to as native, paid content or advertorial it seems like a number of our valued media partners have some form of content play outside of their normal ad units. These opportunities come to us under a number of names, and seem to be quite popular...
DSA Supports Iron Will Fundraiser
“Thank you!” the card reads, with a picture of a smiling baby boy on the front. This card was sent to us on behalf of the Rattray family and friends of Iron Will, celebrating their success of the 3rd annual Iron Will Family Day in Regina. Their son, William George...