by Nichelle Schulz | Nov 13, 2016 | Digital Media
DSA was flown to San Francisco for the Google Partners Summit from November 9-11, 2016. This Summit was awarded to agencies who participated in the Google Partners award program, and completed all the necessary requirements before the outlined deadline. In total, over...
by Nichelle Schulz | Jul 22, 2016 | Digital Media
What a time to be alive! I just got my Blink-182 tickets, Ghostbusters is a box-office hit, and Pokémon has taken over my life. Again. When I was a kid I lived and breathed Pokémon. I had posters on my bedroom wall, I kept all my gameboy boxes in mint condition (red,...
by Nichelle Schulz | May 11, 2016 | SEM
DSA Media will be on the road in June, hitting up the Search Engine Marketing Expo! The Expo is targeted to experienced search marketers. I’ve been with DSA for four years, specializing in SEM, so I’m super pumped about this conference. I’ve had it...
by Nichelle Schulz | Mar 23, 2016 | SEM
Since I last wrote about the changes Google had made to the search engine results page (SERP), there have been a few noticeable, but subtle, performance fluctuations. Taking a look at all of our DSA search campaigns, I looked at the different industry segments to see...
by Nichelle Schulz | Mar 3, 2016 | SEM
There have been some recent changes to Google’s search engine results page (SERP). Google has decided to drop the text ads showing on the right-hand side, and has increased the amount of ads showing at the top from three to four (for desktop) for “highly commercial...
