by Tom Shipman | Nov 20, 2019 | Blog, Thought Leadership, Traditional Media, TV
As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with John Voiles, Vice President Sales for Bell Media in Western Canada, to...
by Shannon Schafer | Sep 19, 2019 | Radio, Traditional Media, TV
Over the past few weeks, the DSA Media team has come across a few really fun “planners conundrums” that showcase how we navigate the realities of media targeting. While the ability to target in a variety of ways within the digital space exist, many broadcast mediums...
by Shannon Schafer | Jun 5, 2019 | Thought Leadership, Traditional Media, TV
The Raptors have entered the finals for the first time since the league was formed in 1995 and tv audiences are surging as a result. As they are the only NBA team in all of Canada, they are the most watched team represented by the Canadians. “We the North” has become...
by Shannon Schafer | Apr 30, 2019 | Radio, Thought Leadership, Traditional Media
Diary measurement, for those that don’t plan or buy radio, is used in 97 medium sized Canadian markets to measure how much radio or tv an individual takes in throughout a given day. In larger markets, a digitized PPM (or pocket people meter) is used to passively...
by Nichelle Schulz | Jan 11, 2018 | Blog, Digital Media, Traditional Media, TV
Everyone in our industry who is interested in television as a medium, and how people consume it, has anticipated this launch for some time now. It was well publicized in the press throughout the first half of last year that YouTube TV was coming to the US. So it...
by Nichelle Schulz | Dec 6, 2017 | Traditional Media, TV
The season of holiday couch sitting is upon us, and there is nothing better than curling up on the couch with a cup of cocoa, taking in your favorite holiday television specials. CBC has an extensive list of holiday programming this season so mark your calendar,...
