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Threads – What do I need to know from a brand marketing perspective?

Threads – What do I need to know from a brand marketing perspective?

by Shannon Schafer | Aug 21, 2023 | Blog, Social Media, Thought Leadership

What is Threads? A social media platform created by Meta, combining the photo/video sharing opportunities of Instagram, combined with the real time conversation aspect of X (formerly Twitter).  It launched over the summer, and surged quickly to over 100 million users...
5 Year Look Back – Facebook Ad Campaigns

5 Year Look Back – Facebook Ad Campaigns

by Anthony Haid | Nov 18, 2020 | Blog, Digital Media, Social Media, Thought Leadership

We decided to look back on several of our Facebook campaigns focusing specifically on the western Canadian market and share some of the learnings and insights that we work within on a day-to-day basis. The following is a look back over 5 years, where we have analyzed...
What hot trends did IAB Canada’s 2019 Revenue Study Reveal?

What hot trends did IAB Canada’s 2019 Revenue Study Reveal?

by Jennifer Chevais | Oct 20, 2020 | Blog, Digital Media, Social Media, Thought Leadership

The released survey is, as per usual, a hefty document filled with gems that delve into how internet advertising is tracking; you can find the entire 36-page document here. If you don’t have time to dig into the glorious nitty gritty nerdy details (make a bookmark for...
Media Notes From The Super Bowl by Carey Lewis

Media Notes From The Super Bowl by Carey Lewis

by Mediology Media | Feb 21, 2019 | Digital Media, Social Media, TV

The biggest headline coming out of Super Bowl LIII on the 4th of February extravaganza was “how boring this game was”.  The low scoring game was a struggle for casual fans too as the casual fan tends to feed off the emotions to the loyal viewers.  The commercials were...
The Morality Issues Surrounding Facebook’s User Data

The Morality Issues Surrounding Facebook’s User Data

by Jonathan James | Mar 23, 2018 | Blog, Social Media

When it comes to marketing with Facebook’s user data, morality issues are at the forefront of consumers’ minds. However, marketers can ask the question, is it wrong? These consumers willingly share their information and data helps marketers provide content at a...
Facebook Changes and Their Impact on Paid Media

Facebook Changes and Their Impact on Paid Media

by Zac Goodman | Feb 1, 2018 | Blog, Social Media, Thought Leadership

If you’re in the digital marketing space then chances are you’ve heard a lot of buzz about Facebook recently. Most of the discussion has been about recent updates and their impact on organic reach that’s left content producers scrambling, but what...
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