by Mediology Media | Dec 14, 2017 | Blog, Digital Media
The crowd of 17,000 leaps to its feet, as commentators strain their voices describing the last flurry of action. Thundering cheers and celebration erupt from the crowd, as the team embraces in their sound-proof booth. Confetti rains down from above as fireworks...
by Nichelle Schulz | Nov 22, 2017 | Blog, Digital Media, Traditional Media, TV
“I don’t watch TV”. I’ve heard this from a majority of my friends and co-workers who fall within the Millennial generation. Yet a lot of these same people gush about Stranger Things, binge watching an entire season in a weekend. So what is the...
by Nichelle Schulz | Oct 5, 2017 | Blog, Digital Media, Social Media
We are very pleased to announce that Anthony Haid, our Digital Strategist, has completed both the Facebook Blueprint buying and planning certifications. Since joining the DSA Network in January 2015, Anthony has excelled at all levels of planning and buying, but has...
by Nichelle Schulz | Apr 24, 2017 | Blog, Digital Media, Social Media
First off, this is probably one of the biggest marketing ploys of all time. And it worked amazingly well. The Unicorn Frappe was only around for a few days before it disappeared, but those artificial neon blue and pink colours will be forever in our brains (maybe...
by Shannon Schafer | Mar 3, 2017 | Digital Media
Sometimes referred to as native, paid content or advertorial it seems like a number of our valued media partners have some form of content play outside of their normal ad units. These opportunities come to us under a number of names, and seem to be quite popular...
by Anthony Haid | Feb 23, 2017 | Digital Media
Facebook announced today that they are introducing a new feature into their ad platform for video creators. Ad breaks will allow creators to earn a 55% cut of revenue generated from ads that are displayed within their video content, with Facebook keeping the other 45%...
