by Nichelle Schulz | Oct 5, 2017 | Blog, Digital Media, Social Media
We are very pleased to announce that Anthony Haid, our Digital Strategist, has completed both the Facebook Blueprint buying and planning certifications. Since joining the DSA Network in January 2015, Anthony has excelled at all levels of planning and buying, but has...
by Nichelle Schulz | Apr 24, 2017 | Blog, Digital Media, Social Media
First off, this is probably one of the biggest marketing ploys of all time. And it worked amazingly well. The Unicorn Frappe was only around for a few days before it disappeared, but those artificial neon blue and pink colours will be forever in our brains (maybe...
by Shannon Schafer | Mar 3, 2017 | Digital Media
Sometimes referred to as native, paid content or advertorial it seems like a number of our valued media partners have some form of content play outside of their normal ad units. These opportunities come to us under a number of names, and seem to be quite popular...
by Anthony Haid | Feb 23, 2017 | Digital Media
Facebook announced today that they are introducing a new feature into their ad platform for video creators. Ad breaks will allow creators to earn a 55% cut of revenue generated from ads that are displayed within their video content, with Facebook keeping the other 45%...
by Nichelle Schulz | Nov 13, 2016 | Digital Media
DSA was flown to San Francisco for the Google Partners Summit from November 9-11, 2016. This Summit was awarded to agencies who participated in the Google Partners award program, and completed all the necessary requirements before the outlined deadline. In total, over...
by Nichelle Schulz | Jul 22, 2016 | Digital Media
What a time to be alive! I just got my Blink-182 tickets, Ghostbusters is a box-office hit, and Pokémon has taken over my life. Again. When I was a kid I lived and breathed Pokémon. I had posters on my bedroom wall, I kept all my gameboy boxes in mint condition (red,...
