Facebook To Split Revenue With Video Creators
Facebook announced today that they are introducing a new feature into their ad platform for video creators. Ad breaks will allow creators to earn a 55% cut of revenue generated from ads that are displayed within their video content, with Facebook keeping the other 45%...
Superbowl Tuning 2017
This year’s Superbowl tuning was interesting from a media standpoint for a number of reasons. While it’s always among the highest viewed programs of the year, Superbowl 51 represented the first non-simulcast broadcast, meaning Canadians were watching US commercials...
Outdoor Proof of Performance
We’re excited to see the unveiling of a new proof of performance tool from one of the out of home partners that we work with, outlined in this article. As media buyers, we run a number of outdoor campaigns for our clients with a number of different media partners...
Television Advertising Outside of the Box
One of the things that our clients often share that they are excited about, is our ability to work with media partners in unique ways. When our partners at Global TV shared a sneak peak of a really unique television advertising unit within their news programming...
DSA @ Google Partners Summit 2016
DSA was flown to San Francisco for the Google Partners Summit from November 9-11, 2016. This Summit was awarded to agencies who participated in the Google Partners award program, and completed all the necessary requirements before the outlined deadline. In total, over...
Are You Still Worrying About Banner Clicks?
At DSA, we’ve long subscribed to the theory that when it comes to banner ads, measuring click activity just isn't that important. Not only do most people not click banner ads, but we know with the rise of mobile, about 60% of clicks on these devices are simply from...
The Pokémasters of Media
What a time to be alive! I just got my Blink-182 tickets, Ghostbusters is a box-office hit, and Pokémon has taken over my life. Again. When I was a kid I lived and breathed Pokémon. I had posters on my bedroom wall, I kept all my gameboy boxes in mint condition (red,...
CPAX Just Revealed Their Top Spenders in Canada and DSA ranked 6th
Earlier today, the Canadian Premium Audience Exchange (CPAX) published their list of top buyers, and DSA ranked #6 in Canada. When we introduced our internal trading desk to offer more efficiency and transparency to our clients, CPAX was one of the first partners we...
DSA Roadtrip! SMX Advanced Seattle
DSA Media will be on the road in June, hitting up the Search Engine Marketing Expo! The Expo is targeted to experienced search marketers. I've been with DSA for four years, specializing in SEM, so I'm super pumped about this conference. I've had it on my to-do list...
FACEBOOK WILL NEVER BE THE SAME
Hopefully, the title of this article will help you understand the reason why Facebook is making the change that it is. Last week, Facebook announced that it will be changing its News Feed algorithm once again. In its quest to make users News Feeds as engaging and...
Google’s SERP changes: Performance Snapshot
Since I last wrote about the changes Google had made to the search engine results page (SERP), there have been a few noticeable, but subtle, performance fluctuations. Taking a look at all of our DSA search campaigns, I looked at the different industry segments to see...
Our Take on Google’s New SERP Changes
There have been some recent changes to Google’s search engine results page (SERP). Google has decided to drop the text ads showing on the right-hand side, and has increased the amount of ads showing at the top from three to four (for desktop) for “highly commercial...