Returning to Work after Maternity Leave
Wine or sushi after conception. Had an epidural. Still haven’t lost the baby weight. Incomplete baby book. Discontinued breastfeeding before 1 year. Work outside the home. Welcome to Mom Guilt. Of the 6 things listed above, I can check off 5 that I did. And I...
Parenting and the Media
Parenting doesn’t happen in a bubble. As parents, we can’t help but be affected by what’s happening in the wider world. Is it any wonder then that so many of us are feeling anxious, guilty, and overwhelmed? Last week I went to a thought-provoking presentation put on...
World Radio Day Chat with Mike Searson from Corus
In celebration of World Radio Day, we sat down with Mike Searson, Corus Vice President for Local Sales (TV, Radio and Digital), to discuss the state of the radio industry in Canada. Mike, how long have you been in the radio industry? I’ve been a proud part of the...
Canadian or US Commercials for Superbowl 54?
The matchup is now set for Superbowl 54; The San Francisco 49ers will face the Kansas City Chiefs @ Hard Rock Stadium in Miami on February 2nd in what is the single largest television audience annually in North America. For NFL football fans, it’s the pinnacle...
A letter from our President to kick off 2020
I pay closer attention to ads than the average person, it's in my blood now. In fact, my family members giggle at my constant observation and commentary about it. The ad that keeps catching my ear recently, is “success without integrity is nothing”. Integrity, of all...
Holiday Digital Rates: How They Differ From the Rest of the Year
In the world of advertising, it’s a no brainer that the holiday season is the biggest sales season of the year, and with that, the most competitive time of the year for advertising. So, it should be no surprise that along with more competition comes an increase in ad...
Fall TV Season Update with Corus Entertainment
As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with Paul Ackerman, Director of Local Sales in BC for Corus Entertainment,...
Fall TV Season Update with CBC
As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with Jason Perring, Head of Sales for CBC Western Canada, to get his...
One of Canada’s Most watched Sports Broadcasts: The Grey Cup
The 107th Grey Cup in Calgary is in the books. So who won? The big winners were the Winnipeg Blue Bombers, who ended the CFL’s longest championship drought by defeating the Hamilton Tiger Cats 33-12. Winnipeg waited 29 years to hoist the cup…and with the exception...
Fall TV Season Update from Rogers Media
As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with Brad Kubota, Vice President, Western Canada Media Sales & Client...
Search Top Impression Share Exposed!
When Google retired the average page position metric in their search ads, we had a few initial concerns. Would the new metric, search top impression share (IS), poised to replace it tell the same story? And how would we create an internal benchmark for these metrics,...
Fall TV Season Update with Bell Media
As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with John Voiles, Vice President Sales for Bell Media in Western Canada, to...