by Jonathan James | Mar 23, 2018 | Blog, Social Media
When it comes to marketing with Facebook’s user data, morality issues are at the forefront of consumers’ minds. However, marketers can ask the question, is it wrong? These consumers willingly share their information and data helps marketers provide content at a...
by Nichelle Schulz | Jan 19, 2016 | Blog
As most advertisers will say, search engine marketing is primarily for conversion based campaigns, or reaching users as they are near the bottom of the purchase funnel. This is mostly true, as users are looking for products or services when they either want to...
by Zac Goodman | Oct 19, 2015 | Blog
Programmatic advertising is wonderful. It has streamlined the media buying process, improved targeting capabilities and brought with it some great cost efficiencies for advertisers. But along with that comes some interesting decisions for agencies that do digital...
by Zac Goodman | Apr 30, 2015 | Blog
Here’s a great post from our friends at Mediative discussing why measuring display ads by click metrics doesn’t make much sense. On the other hand, display ads typically appear on webpages where the user is engaged in activities that may or may not be related to the...
