by Nichelle Schulz | Feb 28, 2019 | Blog, Radio
Definition: If a company or organization sponsors a time-block or programme they pay to have their Brand ID positioned at the beginning or end of the feature (sometimes both) and a 30 second spot. When are sponsorships appropriate? Most media practitioners will...
by Mediology Media | Feb 21, 2019 | Digital Media, Social Media, TV
The biggest headline coming out of Super Bowl LIII on the 4th of February extravaganza was “how boring this game was”. The low scoring game was a struggle for casual fans too as the casual fan tends to feed off the emotions to the loyal viewers. The commercials were...