by Shannon Schafer | Feb 2, 2017 | Thought Leadership
One of the things that our clients often share that they are excited about, is our ability to work with media partners in unique ways. When our partners at Global TV shared a sneak peak of a really unique television advertising unit within their news programming...
by Zac Goodman | Sep 4, 2016 | Blog, Thought Leadership
At DSA, we’ve long subscribed to the theory that when it comes to banner ads, measuring click activity just isn’t that important. Not only do most people not click banner ads, but we know with the rise of mobile, about 60% of clicks on these devices are simply...
by Shannon Schafer | Feb 11, 2016 | Thought Leadership
What a game! It’s always exciting to see the game, but even more exciting to filter through all of the post game viewing details. Who watched it on TV? This years game was well viewed, but came in second place (in history) in comparison to last years game. Last year’s...
