by Sam Richardson | Jan 3, 2020 | Announcements, Blog, Thought Leadership
I pay closer attention to ads than the average person, it’s in my blood now. In fact, my family members giggle at my constant observation and commentary about it. The ad that keeps catching my ear recently, is “success without integrity is nothing”. Integrity,...
by Tom Shipman | Dec 6, 2019 | Blog, Thought Leadership, Traditional Media, TV
As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with Paul Ackerman, Director of Local Sales in BC for Corus Entertainment,...
by Shannon Schafer | Dec 4, 2019 | Blog, Thought Leadership, Traditional Media, TV
As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with Jason Perring, Head of Sales for CBC Western Canada, to get his...
by Tom Shipman | Nov 27, 2019 | Blog, Radio, Thought Leadership, Traditional Media, TV
The 107th Grey Cup in Calgary is in the books. So who won? The big winners were the Winnipeg Blue Bombers, who ended the CFL’s longest championship drought by defeating the Hamilton Tiger Cats 33-12. Winnipeg waited 29 years to hoist the cup…and with the exception...
by Shannon Schafer | Nov 27, 2019 | Blog, Thought Leadership, Traditional Media, TV
As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with Brad Kubota, Vice President, Western Canada Media Sales & Client...
by Nichelle Schulz | Nov 22, 2019 | Blog, Digital Media, SEM, Thought Leadership
When Google retired the average page position metric in their search ads, we had a few initial concerns. Would the new metric, search top impression share (IS), poised to replace it tell the same story? And how would we create an internal benchmark for these metrics,...
