We are beyond excited to announce some very big news. After 24 wonderful years of DSA Media, we are proud to unveil a new brand name and business model for the future. Goodbye DSA .

The end of an era
LEARN MORE

HELLO MEDIOLOGY

MEDIA + TECHNOLOGY = MEDIOLOGY

Welcome to the media agency of the future. Our new brand embraces the fusion of smart media strategy with leading edge digital technology – the powerful marriage of art and science – driving advertising results like never before.

ABOUT US

TOMORROW HAS ARRIVED – AND THE MEDIA ECOSYSTEM HAS CHANGED FOREVER

Mediology is the largest independent media planning and buying network in western Canada. We’ve worked with some of the biggest and best brands out there, from telecoms to massive retailers, from agriculture and food to healthcare, from plucky startups to iconic heritage events.
But we’re not content to stop there. We continue to grow as a leader in media strategy and management with deep talent, sophisticated systems and the proven ability to target audiences, optimize campaign results, and maximize ROI.

MEDIA STRATEGY, PLANNING AND BUYING

STRATEGY

Mediology builds real-world solutions that elevate brands, grow sales and define the ROI of your media spend.

MEDIA STRATEGY, PLANNING AND BUYING

RESEARCH

Media isn’t one tool. It’s many tools. And what our research uncovers can make all the difference in the world.

MEDIA STRATEGY, PLANNING AND BUYING

DIGITAL MEDIA

The explosion of digital marketing has fuelled the growth of a multitude of digital channels. So much so that even the most sophisticated clients can be overwhelmed by the choices available

MEDIA STRATEGY, PLANNING AND BUYING

TRADITIONAL MEDIA

Video didn’t kill the radio star, nor did the internet kill television. Employing traditional platforms in your media mix should never be overlooked.

shop

we are launching online grant

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui
officia deserunt mollit anim id est laborum.
facts

SOME FUN FACTS ABOUT US

Years Combined Experience

Canadian Locations

Full Time Media Professionals

blogs

latest blogs

bing ads

The Benefits of Bing Advertising

Have you been considering Bing lately? Or conversely, writing it off with the assumption that the audience is too small to bother, especially since it’s up against the giant that is Google? There are many reasons to look at the Bing search network if you are in the...

|Aug 17, 2022

Campaign Optimizations and the Case for Patience

One of the most common questions we receive is along the lines of “how often will you be monitoring and optimizing our campaigns?” Marketers want to ensure their efforts are getting the necessary attention and most of us have been burned at some point in our...

|Nov 24, 2021

Mediology and LBMG

We’re evolving to continue to offer our clients the best of the best! Last week, we announced a major strategic partnership between Mediology and Laura Balance Media Group (LBMG)! Our vision is to offer enhanced media planning and buying, public relations and...

|Nov 10, 2021

Hallmark Christmas Movies Have Returned!

We’re still over a week away from Halloween but the Hallmark Christmas Movies are back!  Even though it’s the same story with a few details changed, I love watching these movies every year.  Surprisingly so does my 64 year old Father-In-Law.  I’m not a huge...

|Oct 22, 2021

Can Poker Theory Help Media Planning?

If you’ve ever played poker, you might have heard someone say that you’re playing your opponents’ cards, not your own. Getting a good read on the other players can help you predict their actions, gauge the relative strength of your own hand, and determine how...

|Oct 4, 2021

Returning to Work During a Pandemic

The last blog post I wrote was on March 11, 2020.  It was about returning to work after a year long maternity leave and I had been back for a week.  I missed my work family during my mat leave, and I was really looking forward to returning.  2 days later we were...

|Aug 4, 2021

3 Time-Wasters in Digital Campaigns

If you are a brand marketer or work at an agency, time is a limited resource that’s always in demand. If you work on digital campaigns, that’s only amplified, as the abundance of data sources and metrics means you can easily dedicate 20 or 200 hours to the same...

|Jul 30, 2021

qCPM and Why Not All Impressions Are Equal

If the goal of your digital campaign is an online action, such as a sale, registration or download, there are a lot of great performance indicators that can be used to measure effectiveness across channels, including conversion rates and cost per action. If you can...

|Apr 20, 2021