We are beyond excited to announce some very big news. After 24 wonderful years of DSA Media, we are proud to unveil a new brand name and business model for the future. Goodbye DSA .

Mediology builds real-world solutions that elevate brands, grow business and define the ROI of your media spend.
Our thinking caps are always on. We work to uncover new and innovative ways to use media as a means of helping differentiate you from your competitors. Every plan starts with a comprehensive analysis and evaluation of the marketing and media goals relevant to your situation. We work closely with you to set an overall strategic direction for your campaign, and then task our executional experts to begin building out the effective plan.

Media isn’t one tool. It’s many tools. And what our research uncovers can make all the difference in the world.
We have access to Canada’s most reliable media research tools to give you an enhanced understanding of your current and prospective audiences and their media habits. With long-standing industry partners like Vividata, Numeris, IAB, and COMB, we’re able to dive deep into the media consumption habits of your target audiences, providing programming insights and bringing enhanced understanding of how digital channels are trending or eroding.

The explosion of digital marketing has fuelled the growth of a multitude of digital channels.So much so that
even the most sophisticated clients can be overwhelmed by the choices available.
The plethora of digital channels can leave ad managers and marketers immobilized. But not to worry. We partner with leading technology and data companies, giving us access to the latest digital audience and optimization tools. Our team has certifications with Google, Facebook, LinkedIn, Roku and other industry leaders, giving us the ability to study your audiences’ media habits at great depth. The result: we deliver your messages to the right audience using the right media at the right time, all in exactly the right place.

Video didn’t kill the radio star, nor did the internet kill television. Employing traditional platforms in your media
mix should never be overlooked. Delineations of traditional vs online media and paid vs earned media are no longer relevant in consumers’ lives. People absorb their information and inspiration in many ways, from many channels – often simultaneously. The convergence of traditional mediums with digital buying tools means things like radio, digital audio, TV, connectedTV and out-of-home placements can all be purchased now through programmatic platforms – the same way we buy digital media, leveraging smart, real-time data to power traditional buys.