Instagram Launches 60 Second Video Ads
Last week, Instagram announced that they will now be offering a 60-second video ad unit. Much of the conversation has been around the seemingly counter-intuitive experience Instagram is trying to place on their short attention span user. For those that don’t use...
Super Stats for a Second Place Super Bowl
What a game! It’s always exciting to see the game, but even more exciting to filter through all of the post game viewing details. Who watched it on TV? This years game was well viewed, but came in second place (in history) in comparison to last years game. Last year’s...
Digital Metrics in the Media World
Since the very first online ad had the very first click, digital media has been touted as the measureable solution to advertising. It was exciting to believe that you could track your ad spend from impression to click to conversion; a lot of early online adopters...
Can Paid Search Drive Brand Awareness?
As most advertisers will say, search engine marketing is primarily for conversion based campaigns, or reaching users as they are near the bottom of the purchase funnel. This is mostly true, as users are looking for products or services when they either want to...
The Programmatic Conundrum
Programmatic advertising is wonderful. It has streamlined the media buying process, improved targeting capabilities and brought with it some great cost efficiencies for advertisers. But along with that comes some interesting decisions for agencies that do digital...
Why Clicks Are Often the Wrong Metric
Here’s a great post from our friends at Mediative discussing why measuring display ads by click metrics doesn’t make much sense. On the other hand, display ads typically appear on webpages where the user is engaged in activities that may or may not be related to the...