The term "Search Engine Optimization" is simple to understand.
"Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. " (source: Wikipedia)
With that said, the overall task of Search Engine Optimization is made up of many component parts. Each part is important however some parts carry more weight or are more important than others to the search engines, namely Google. We utilize our own "system" which takes all of the component parts into consideration and much like the search engines, we place emphasis on